Case Studies

Rebuilt Handelsbanken's ancient digital banking from the ground up 🏦 Customers were leaving for high-street banks because the digital offering was abysmal. I changed that — retention up 70%, online-banking rating up 100%.

Raindrop helps people reclaim lost pensions — but 88% abandoned the form 📝 I rebuilt it with progressive disclosure and a mobile-first flow. Completion went 12% → 82%.

Design leadership during COVID 🛍️ With no in-person research possible, I adapted methods to ship three trust-building features — reviews, pay-later and better discovery — that kept Limeroad users engaged through the crisis.

Instagram meets reselling 💃 A 30-day redesign turning a cluttered fashion-reselling app into a social-commerce experience. 38% first-session engagement (goal was 30%), +45% sharing, 4.4★.

Designed India's first credit app for blue-collar workers 🇮🇳 79% of Indians have no credit score and ~100M urban workers are underserved. As founding designer I shipped the MVP in 4 months — 45% engagement.

Hora Batua — a four-week product sprint at Hora 🎙️💸 Giving young, working-class users a fast, simple way to manage their everyday transactions.