Case Studies

Rebuilt Handelsbanken's ancient digital banking 🏦 Customers were walking out to high-street banks because our online offering was that bad. Three years later retention is up 70% and the online-banking rating has doubled.

Raindrop helps people reclaim lost pensions, but the form made a difficult financial task feel even harder. I rebuilt the journey around clear steps, useful explanations and a mobile-first flow. Reported completion rose from 12% to 82%.

I designed Reviews and Pay Later at opposite ends of a purchase, using one principle: ask for commitment in small, clear steps. Reported photo-review coverage reached 19% of delivered orders, and about one in six eligible checkouts used Pay Later.

Fashion Party made reselling feel like work before people had seen the value. I redesigned the Android journey around browsing, building a collection and sharing it. The archive reports 38% first-session creation against a 30% target and a 45% increase in sharing.

Designed India's first credit app for blue-collar workers 🇮🇳 79% of Indians have no credit score and ~100M urban workers are underserved. As founding designer I shipped the MVP in 4 months — 45% engagement.