Hora Batua — a four-week product sprint

The brief

Hora Batua was a quick four-week sprint. The business wanted to release a product that would pull a young, working-class audience toward a fast, easy way of managing their transactions.

Approach

With a tiny team and a tight window, the work moved fast: frame the audience, sketch the core flows, and prototype the simplest version that made everyday money management feel effortless.

Outcome

A focused MVP delivered inside the sprint — meeting working-class users where they were, rather than where a typical finance app assumes they are.